## Desire Lines

Desire lines refer to the straight rays that connect the given location to several points associated with that site. Put it in simple terms, the desire line is a ray that shows the movements of products and people from one location to another. These lines are drawn on maps and are commonly used to figure out the best and shortened location to any given point. It also shows you the travel distance and the total time it will take to reach from point A to B through different routes. Based on the desire lines and this distance information, people can figure out the most appropriate way to travel to a given region. These lines are created using two crucial parameters — the customer layer and the store layer. Before you start conducting the analysis, you need to associate your store with the customers. As you do that, you can establish other parameters, as well.

These desire lines are used to conduct various analyses. Not only does it show you various attributes of the road, but this information shows you how well different roads connect with each other. For example, desire lines help you understand which turns might lead to the prohibited roads, which turns you must avoid, and how exactly are different roads connected to each other. Desire lines are considered pretty effective in showing other data, such as which travel paths are available and the total time traveling takes. The main purpose of desire lines, as mentioned above, is to figure out the shortest and the most accurate travel path to your desired destination.

Network Dataset: How is it Used?

The network dataset is another crucial parameter used for conducting the detailed analysis. The algorithm for the desire line is designed in such a way that it only shows the paths that are located within the desired cut-off. The tool is used to deliver efficient performance and speed up your research, thus helping you figure out the fastest and most efficient route to the target destination. As we have mentioned before, the customer layer and store layer are considered the two most crucial parameters for determining one-way restrictions, the turns and routes that are prohibited for general use, barriers, and so on. To help you understand the concept better, here we are going to mention an example of how you can use desire lines to grow your business.

Suppose you are running two jewelry stores located in two different corners of Los Angeles. You want to know how much time it takes for your customers to travel between these stores, which store receives the highest traffic, and which route is the most convenient for your customers to take when traveling. Or, you simply want to gather information about where a majority of your customers drive from and how many customers are within 5-10 minutes of your store. The store and customer information is important to collect details about where most of your customers are located and how far your store is from their address.