Market Share: Using GIS for Market Expansion

We have seen many changes in the banking and financial sector over the past few years. The days when you had to visit the bank just to check your account balance or transfer money from one account to another are long gone. Today, more and more people have embraced online banking. Not only because it is convenient, but it is the safest way to execute any number of transactions from the comfort of your home. These services are now available to everyone with a bank account. While the technology has helped banks expand on the domestic and global levels, it has also brought a set of risks. Identifying Competition The competition has increased and so has the risk of fraudulent activities and online banking scams. It has become important for the service providers to upgrade their banking services and regular operations to provide safety to the customers. In order to thrive in such a competitive industry, it is important for banks to not only predict but cater to the customers’ growing needs. A customer-centric and a market-centric bank is the one that will thrive in the competitive business world. Banks need to collect data that shows the upcoming trends in the banking world to stay ahead of the competition. Geospatial technology is one of the most effective ways for banks to collect a large amount of data that can’t be collected through other sources. The use of the information banks collect from geospatial technology goes beyond the market. From allowing banks to track the current competition in the market to understanding customer engagement metrics, geospatial technology has become a prominent part of technology for the banking and financial sectors. Let’s see how GIS affects the banking sector. Role of GIS in the Banking Sector GIS software offers a great deal of information on one map. This covers demographic information, such as details about the financial services and income. This information makes it possible for businesses to get a better understanding of the data, make patterns from it, and act upon the insights. This leads us to an important question, how does this data affect the banking sector? Knowledge of the competitors is extremely important for banks of all sizes. Banks can focus on the particular demographics and compare the banks within this region to understand the behavior of the competitors. This will further help them decide how they should select a suitable marketing or expansion technique. GIS information streamlines the strategic planning for banks and financial institutions. Not to mention, the technology comes in handy when banks need to conduct research on customer behavior. While every bank requires basic information about its customers, such as their age and income, the modern era needs a comprehensive plan to improve market efficiency. Geographic information is a must for banks to create a profile for each customer and make necessary expansion and market share decisions. The best part is that this data can be used for expansion and marketing decisions. Businesses can decide if they should expand to certain regions based on customers’ needs.