What is predictive analysis?

Abhijeet Modi/ September 6, 2021/ Blog

The predictive analysis employs historical data and applies it to machine learning algorithms and data-crunching procedures to ascertain the possibility of a future result. This research tool digs deeper into the past events and paints a picture of events possible to occur in coming times.

Importance of predictive analysis

The predictive analysis has started grappling the world with its sheer accuracy and the ability to direct actions. Companies want to cut on the cost, use resources optimally, and maximize profits. They can serve the audiences better when they know what factors would contribute to the customer experience. The principal functions involve:

  1. Risk control: A predictive model dictates risk factors when planning to loan out an amount to any prospective borrower. Thus, finance companies can manage risk considerably by making safe decisions. Further, other finance space contingents like insurance companies can prepare for the claims disbursal or predict settlement requirements to help them deliver a better customer experience.
  2. Operation management: Companies can chalk out demand-and-supply relationships in the future, forecast inventory management requirements, etc., to plan the operations in a resource-efficient manner. The hotels, restaurants, etc., can predict occupancy demand to understand the operational needs better.
  3. Marketing campaign optimization: Maximizing gains from marketing campaigns become easy when businesses come forth with user-centric programs. This accuracy in assessing user expectations creeps naturally into the analysis process when predictive models of customer profiling are used.
  4. Fraud detection: Predictive analysis can help pick any unusual activity in any account and promote fraudulent activity by delivering timely alerts to the authorized account owners. An alert reaching us telling us about the account login from a different device is nothing but an outcome of predictive analysis.

Types of predictive analysis models

The predictive analysis does much more than sorting and decoding the data. It offers additional support due to complex data analysis models that it employs for decision-making or to predict outcomes. Some of the commonly used models for predictive analysis are:

  1. Regression techniques: The understanding possibility of a situation based on another involves establishing a relationship between variables. Regression techniques offer the required tool for establishing those relationships.
  2. Neural Networks: These comprise a multivariable framework where close-knit relationships between more than two variables are put to the test. Thus, it is closer to giving an accurate picture of future outcomes in real-world instances.
  3. Decision trees: This model helps decide two possibilities for a given input as chosen outcomes. Thus, the decision regarding how to proceed further in both the cases and the ensuing processes on these paths can be taken with this predictive analysis model.

Knowing the future is not possible for anyone, but staying prepared for the possibilities is. The predictive analysis makes it easier for businesses to design production capacity, reach new markets, orchestrate a better customer experience, and eventually, earn better margins from given resources. It has become the most trusted statistical tool that modern businesses prefer to emerge as a market winner.

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