Just about any location on Earth can be translated into the latitude and longitude value. But, the question is, why would somebody like to know the coordinate value of the location instead of the exact street address? Well, the most obvious reason is that not every location has a street address. Suppose you are running a restaurant and cater to home delivery orders. Now, somebody places an order for food from a park. They are sitting on a bench in this park and want their food to be delivered to the exact location. That’s where these coordinates come into play.
Another example is an industrial site, which you are supposed to visit. Let’s say you would like to visit the reception counter. While it’s possible to locate the exact street, you can’t locate the reception counter or other specific locations using the street address. To reach these locations, you need to type the exact address of the reception counter. Geocoding helps you locate the exact address of nearly all places. In the past few years, we have seen a growing use of geocoding for business applications.
As mentioned above, a simple address doesn’t disclose the height of a building or where exactly the particular room or piece of land is located. Geocoding can help you track this type of location information efficiently. The main purpose of geocoding is to get the geographic location of the given area so that it’s easy for businesses or individuals to conduct analysis.
Efficient Navigation for Customers
One of the biggest concerns of people visiting your restaurant or a grocery store is to get the exact location. They use GPS navigation tools to track the location and find the shortest and least crowded routes that lead to your shop. This helps them have a convenient and hassle-free journey to your store. Once you know the longitude and latitude values of a piece of property, it will be easier to locate the distance between your current location and the target destination. Not only does the tool help you pinpoint the exact destination, but it guarantees the safest and fastest route leading to your address.
Now, this doesn’t only benefit your customers, but the reports show you the details of where your customers are based and where most of your customers can be found. Based on this data, you can decide where you should set up your store or where your business will get the best attention. This data can also be used to track your competitor’s location. Using this data, you can place ads in the locations where most of your customers are based so that your ad gets wider exposure.
Reverse Address Locator
Geocoding doesn’t only show the longitude and latitude coordinates, but this tool is used widely for conducting reverse address location tracking. As you may have guessed from the name, it allows you to find the physical location of a place using the latitude and longitude values. These features come in handy for businesses looking for a precise location for product delivery.