You may have heard of geocoding. It’s become a popular practice for businesses that want to track customers’ exact location or individuals looking for the most up-to-date and precise address of any given location. But, what is reverse geocoding and how does it help businesses?
What is Reverse Geocoding?
As the name suggests, reverse geocoding helps you track the address of any specific location from its longitude and latitude coordinates. Geocoding, on the other hand, is the process that helps you track these longitude-latitude attributes of an area. Reverse geocoding is mainly performed to get a clear and exact address of a state, city, street, or any region. Once the coordinates are collected by the GPS, the reverse geocoding process can be conducted to convert this language into human-readable language, so it’s easier for you to identify the street address or the location you are searching for.
While the techniques are quite popularly used for figuring out the street address, this technology has raised many safety and privacy concerns. Basically, it is a reverse engineering process that helps people track the address of a place just by its coordinates. For example, anyone can use digital maps and take the latitude and longitude values of the given area and then conduct reverse geocoding to find out the exact location of an individual or the street where they live. The technology can also be used for extracting sensitive information from the user. At the same time, reverse geocoding has proven quite useful for many businesses, as the data helps people track the current and exact address of the individual or a company. This information comes in handy when you need to reach a reception area or a specific room in a building.
Where is it Used?
Put it in simple terms, geocoding or forward geocoding refers to the process of converting the normal street address into its longitude or latitude coordinates. Reverse geocoding is the opposite. It helps you convert these geographical coordinates back to a human-readable address. Reverse geocoding is commonly used in the healthcare and other government industries, where location-based tracking is a common practice. It is also common in the cybersecurity and FBI, where the location of the victim or a criminal can be traced using these GPS mapping tools.
To enhance the public safety service, the healthcare industry might use reverse geocoding. When somebody calls to request location information, they want the company to track the exact and most reliable information about the current street address of the target. This is especially important for emergency services, such as 911 calls. You need to pinpoint the exact location of the user — whether it is an accident case or another type of medical emergency. This can be done using reverse geocoding. Not only that, but nearly all operations that require a fast and accurate address of the specific street involve reverse geocoding technology to collect accurate and detailed information about the street address. An approximate location may not work in emergency cases, which is why people rely on reverse geocoding.